London – A roost for every bird – Benjamin Disraeli
London is one of the most diverse and varied cities in the world. Ancient buildings contrast with new architecture, fashions race past in the blink of an eye and thousands of bright red buses ferry people down narrow and winding inner-city roads. Their routes cross the Thames, go around St Paul’s Cathedral, past shops on Oxford Street, beside green Hyde Park and through the West End.
The metropolis has something that will appeal to everyone. It is a citsy where modern architectural icons like The Gherkin sit happily next historic churches and where the fine art of The National Gallery rubs shoulders with the latest cinematic blockbusters in Leicester Square. London has been a magnet for artists, poets and musicians for centuries and you can feel their legacy in the city’s vibe.
London has been welcoming visors since long before it was a city. (Even long before it was actually called London). The city has welcomed immigrants fleeing tyranny, people from around the country looking to make their fortune and tourists from around the globe. It’s a place where everyone is welcome and anyone can feel at home. As Paddington Bear so wisely put it, “In London, everyone is different, and that means anyone can fit in.”
As a holiday destination, London has plenty to offer, so start looking for your hotel in London now.
See the lights
The advertising signs at Piccadilly Circus have been one of London’s icons for over a century and is unmissable for the 100 million people who pass through Piccadilly Circus every year.
Originally powered by simple lightbulbs, the display has changed to neon signs in the 1920s, then to digital projectors in the 1990s and on to LEDs in 2011.
Go by the book
Trying to track down a rare book? The chances are that the British Library will have a copy of it amongst its nearly 200 million catalogue items.
It has a copy of (just about) every book published in Britain since 1610 and if you want to catch up on the news, you’ll find a copy of every newspaper printed in the UK since 1840.
Ride a London icon
Watch any film set in London and one thing stands out as an image of the city – the red Routemaster buses. Introduced in 1956, these transport workhorses were a fixture in London travel for fifty years.
Although they retired from general service in 2005, they still run on the Number 15 Heritage Route from March to September.
Find your dream hotel in London
Whatever type of holiday you are planning in London, we’ll help you find the hotel that is right for you. Whether you want a quiet boutique hotel, 5-star luxury in a landmark building or a party vibe in the heart of Soho, you’ll find your perfect London hotel here.
Experience the best of London
Get over it...
The River Thames sweeps through the heart of London, dividing the city. As long as there have been people, we have been trying to get over the Thames and today the are plenty of ways to cross the River Thames.
Some of London’s most fabulous hotels
Gothic masterpiece of OTT Victorian grandeur attached to St Pancras and Eurostar stations