Fitzrovia is sandwiched between Westminster and Camden Borough in the heart of central London. Overshadowed by the Grade 2 listed BT Tower, one of the tallest structures in London, the area is now occupied by a pleasing mix of fashion HQs, art galleries, museums, residential and retail businesses.
Once the estate of the Dukes of Grafton, the family surname (Fitzroy) was given to the area of Fitzrovia along with Fitzroy Square, designed by noteworthy architect, Robert Adam. Many elegant early 20th century apartment blocks were built by the Quakers to house theatre workers and Fitzrovia developed as a Bohemian arty district. The district was home to the Scala Theatre from 1772 to 1969 when it was demolished after a fire. From the 1920s, Fitzroy Tavern became the favoured hangout for literary greats such as Dylan Thomas, Virginia Wolff and George Orwell. The area has featured in several books and films, including The Newman Arms which was part of Orwell's classic novel Nineteen Eighty-four. Charlotte Street is the place to find independent cafes, pubs and bistros.
Named the "best place to live in London" by the Sunday Times, Fitzrovia offers a high-end quality of life. It's within easy reach of West End theatres, Oxford Street shops, Soho nightlife and mainline railway / Underground stations making it the ideal base for a London city break.
The London EDITION offers five-star boutique luxury in a historic London building with service to match. Centrally located near Oxford Street, the Punch Room & Michelin star restaurant guarantee a memorable stay. Stylish rooms are light & contemporary with clean minimalist furnishings.
280
BedroomsStylish suburban sanctuary disguised within a historic London façade
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